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Home Marketing Marketing mix The use of the marketing mix in product launch (MP3)

The use of the marketing mix in product launch (MP3)

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SKU: tt100-MP3-87-303-13 Categories: , ,

Description

The use of the marketing mix in product launch in full in audio MP3 format taken from edition 13 of Business Case Studies.

(podcast) This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.

Read the case study this MP3 podcast relates to here

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