Introduction Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed...

Consumer research shows that people are looking to adopt healthier lifestyles. Newspapers and television channels bombard us with health information and messages about the...

Is that your view of trade unions? Really? And you don't know of trade unions with more women members than men? So: Where has your...

Introduction Syngenta is a world-leading plant science business. It is committed to promoting sustainable agriculture throughinnovative research and technology. Its purpose is 'bringing plant potential to...

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Introduction British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...

Introduction Stretching from Cape Town in South Africa, across the Sahara Desert, to the Mediterranean Sea in the north, Africa is the world's second largest...

Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...

These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...

There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...

All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...

You could believe that internet marketing is not difficult. However, it is not as simple as you may think. You will understand this after...

Individuals have become accustomed to spending more time on the internet than they do watching traditional media. Over the past several years, it has...