Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there was a number...

What do the words ‘National Trust’ mean to you? Historic houses? Gardens? An organisation that older people join? All of these are accurate, but...

Introduction Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...

Introduction Asda is the UK’s second largest supermarket. It was founded in 1949 under the name of Associated Dairies and Farm Group but shortened this...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

Introduction A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...

The Olympic and Paralympic Games are the world's largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the...

The products and services that an organisation produces are the reason why it exists; timber merchants exist to sell timber, china factories to produce...

One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...

Enron’s history is closely linked with market liberalisation, innovation and a willingness to embrace change - whether that be providing innovative solutions to energy...

If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...

Business can’t exist without customers. And customers need constant care if they are to continue working with your business. Making and keeping customers are always...