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Home Marketing Marketing strategies Refocusing a product (PDF)

Refocusing a product (PDF)

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SKU: tt100-pdf-191-523-7 Categories: ,

Description

Refocusing a product in full in PDF format taken from edition 7 of Business Case Studies.

This case study concentrates on analysing how BBC Radio 2's remarkable turnround in fortunes was achieved.

Read the case study online here

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