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Home Marketing Promotion The role of PR in changing perceptions (PDF)

The role of PR in changing perceptions (PDF)

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SKU: tt100-pdf-131-624-4 Categories: ,

Description

The role of PR in changing perceptions in full in PDF format taken from edition 4 of Business Case Studies.

This case study looks at how Skoda used PR to change consumer perceptions of the brand.

Read the case study online here

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