Name: The role of PR in changing perceptions (PDF)
SKU: tt100-pdf-131-624-4
Availability: InStock

The role of PR in changing perceptions (PDF)

£3.99 – £6.99

SKU: tt100-pdf-131-624-4 Categories: Marketing, Promotion

Description

The role of PR in changing perceptions in full in PDF format taken from edition 4 of Business Case Studies.

This case study looks at how Skoda used PR to change consumer perceptions of the brand.

Read the case study online here

Additional information

Choose your licence	Personal license, School network license