Home Marketing Product The making of a box (PDF)

The making of a box (PDF)


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The making of a box in full in PDF format taken from edition 3 of Business Case Studies.

This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the ways in which value is added at each step of the process, and how, with the central importance of recycling, the Group’s businesses are conducted in an environmentally responsible manner.

Read the case study online here

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