Placeholder canvas
2.6 C
London
Thursday, November 30, 2023
£0.00

No products in the basket.

Search
Home Marketing The Marketing Mix Positioning the brand (PDF)
,

Positioning the brand (PDF)

Positioning the brand in full in PDF format taken from edition 2 of Business Case Studies.

This case study focuses upon just one of the many products from the diverse businesses of American home products - Chap Stick. From its early origins as a simple health care product, it has become, today, a highly sophisticated and successful product in an extremely competitive market.

Read the case study online here

Single User License

This license is for single use only. It may not be distributed to any other person, nor used for teaching with groups of more than one student. The resource may not be shared with any other person in any way. If you wish to use this resource with more than one student you will need to buy a copy for each student or subscribe to the academic subscription.

Positioning the brand in full in PDF format taken from edition 2 of Business Case Studies.

This case study focuses upon just one of the many products from the diverse businesses of American home products - Chap Stick. From its early origins as a simple health care product, it has become, today, a highly sophisticated and successful product in an extremely competitive market.

Read the case study online here

Enjoy Unlimited Access To All Our Case Studies

Read the case studies online, download PDF’s and access lesson plans, worksheets and MP3 audio files for each case study with one of our subscriptions.

All of the levels include:

  • No advertisements
  • Unlimited access
  • 600+ case studies to view online
  • downloadable worksheets
  • downloadable lesson plans
  • Audio MP3 case studies
  • 600+ PDF case studies to download
  • discounted ebooks in our eBook shop
  • Early access to new content

Academic User Site License

The academic user license once set up allows easy access for all teachers and students at one academic site with our IP-based login making it easier as there is no requirement to have separate logins and passwords. If you require access to more than one site then a separate license is required for each site, for multiple sites please contact us for pricing.

Delivery of Downloads

All of our products are available as an ‘Instant Download’ and your downloads will be available for download immediately after checkout within your My Account page. If you do not already have an account, you will create one as part of the checkout process, simply login to your account and click on My Downloads.

Returns Policy

Due to the nature of our digital resources, we do not normally offer any refunds for materials purchased from us. Our materials are not sold with digital rights protection – you are able to use them straightaway without password protection. Due to the immediate access to our downloads, no refunds will be offered. To contact us about your transaction, please email info@businesscasestudies.co.uk or call the office on 0203 376 4987 our returns policy does not affect your statutory rights.

Related case studies

Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing