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Using new product development to grow a brand (PDF)

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Using new product development to grow a brand in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • appreciate the need to make decisions that help to manage, maintain and develop the value of brands
  • appreciate the importance of market research processes and the questions that market researchers seek to answer
  • link processes of market research with a range of products that closely meet consumers’ needs.

Read the case study online here


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