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Home Marketing Marketing mix Using sports marketing to engage with consumers (MP3)

Using sports marketing to engage with consumers (MP3)

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SKU: tt100-MP3-170-477-16 Categories: , ,

Description

Using sports marketing to engage with consumers in full in audio MP3 format taken from edition 16 of Business Case Studies.

(podcast) This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.

Read the case study this MP3 podcast relates to here

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