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Home Marketing Marketing mix Using sports marketing to engage with consumers (PDF)

Using sports marketing to engage with consumers (PDF)

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SKU: tt100-pdf-170-477-16 Categories: ,

Description

Using sports marketing to engage with consumers in full in PDF format taken from edition 16 of Business Case Studies.

This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.

Read the case study online here

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