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Home Marketing Marketing mix Re-focussing a company's culture and marketing mix (PDF)

Re-focussing a company's culture and marketing mix (PDF)

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SKU: tt100-pdf-49-98-9 Categories: ,

Description

Re-focussing a company's culture and marketing mix in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • understand the cultural change brought about at Argos to boost sales
  • be able to identify the 7 Ps of the extended marketing mix
  • understand the changes made to the marketing mix at Argos

Read the case study online here

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