Re-focussing a company's culture and marketing mix in full in PDF format taken from edition 9 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- understand the cultural change brought about at Argos to boost sales
- be able to identify the 7 Ps of the extended marketing mix
- understand the changes made to the marketing mix at Argos
Read the case study online here
