Home Marketing Marketing mix Re-focussing a company’s culture and marketing mix (PDF)

Re-focussing a company’s culture and marketing mix (PDF)

£5.99

100 in stock

SKU: tt100-pdf-49-98-9 Categories: ,

Description

Re-focussing a company’s culture and marketing mix in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • understand the cultural change brought about at Argos to boost sales
  • be able to identify the 7 Ps of the extended marketing mix
  • understand the changes made to the marketing mix at Argos

Read the case study online here


Subscribe to get unlimited access to downloads.
Business Case Studies
Select your currency
GBP Pound sterling
EUR Euro