Tag: Marketing Strategies

Building a business in Europe

Over recent years, the changing political, social and economic environment has created a different type of competitive situation for European companies. The pace of change has created many new challenges for nearly...

Launching high end technology products

It is very important that a company develops a coherent marketing strategy for the launch of each individual product in its portfolio. It is of equal importance that these strategies are compatible...

Within an arms reach of desire a coca col

 Introduction Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated in 1923, that Coca-Cola should always be 'Within...

Refocusing a product

 Introduction In May 2001, at the Sony Radio Awards, Radio 2 was named Station of the Year for the second time in 3 years. This success represented a massive change in the fortunes...

Developing competitive marketing strategies

 Introduction All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to regulations or a new firm entering the market as a 'small player'. At...

Developing products and services to meet market demand

 Introduction Intelligent business organisations understand the 'fit' between their products and their markets. Over time, companies develop strengths that need to be developed in a positive way. They adapt what they do best...

Cause marketing vodafones partnership with the national autistic society

 Introduction Successful companies act as role models to other businesses and the wider community. To achieve this role model status they must be committed to Corporate Responsibility (CR). CR involves three aspects: Running a...

Identifying and creating new markets a new strategy for a global leader

 Introduction Nearly everyone is aware of Intel. It is the world's fifth most valuable brand valued at around $35 billion. Most of the world's personal computers are driven by Intel microprocessors. By concentrating on...

Marketing strategy for growth

 Introduction Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a prime example of a business that has responded...

Marketing and product strategies for growth an enterprise rent

 Introduction As an organisation develops a strategy, it is not making short-term decisions. Instead, it is creating a pathway that leads to a long term goal. Strategic managers have to make many decisions....

Increasing brand awareness through social media communications

Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world. Seen as a British institution, its mission is...
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