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Devising a communications plan (PDF)

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Devising a communications plan in full in PDF format taken from edition 17 of Business Case Studies.

This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched in October 2011.

Read the case study online here


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