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Home Marketing product life cycle Linking promotional activity to the product life cycle (PDF)

Linking promotional activity to the product life cycle (PDF)

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SKU: tt100-pdf-52-178-10 Categories: ,

Description

Linking promotional activity to the product life cycle in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • explain how and why companies extend their product range
  • show how promotional activity links to stages in the product life cycle
  • explain how BIC has sought to add value to its products.

Read the case study online here

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