Home Marketing product life cycle Balancing the product portfolio to satisfy customer demand (PDF)

Balancing the product portfolio to satisfy customer demand (PDF)

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Balancing the product portfolio to satisfy customer demand in full in PDF format taken from edition 18 of Business Case Studies.

This case study shows how JD balances its product portfolio to continually sell products that customers want to buy at prices they are prepared to pay.

Read the case study online here


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