Home Marketing product life cycle Re-shaping a well-known brand (PDF)

Re-shaping a well-known brand (PDF)

£5.99

100 in stock

SKU: tt100-pdf-242-639-4 Categories: ,

Description

Re-shaping a well-known brand in full in PDF format taken from edition 4 of Business Case Studies.

This case study focuses on Boot’s 17 brand. It examines how Boots has re-positioned the brand to meet the changing needs of consumers in the youth market and used the re-positioning process to inject new life into the brand.

Read the case study online here


Subscribe to get unlimited access to downloads.

Recent blog posts

Select your currency
GBP Pound sterling
EUR Euro