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Re-shaping a well-known brand (PDF)

Re-shaping a well-known brand (PDF)

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Re-shaping a well-known brand in full in PDF format taken from edition 4 of Business Case Studies.

This case study focuses on Boot’s 17 brand. It examines how Boots has re-positioned the brand to meet the changing needs of consumers in the youth market and used the re-positioning process to inject new life into the brand.

Read the case study online here

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