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Home Marketing Customer focus Making shopping easier (PDF)

Making shopping easier (PDF)


SKU: tt100-pdf-310-692-3 Categories: ,


Making shopping easier in full in PDF format taken from edition 3 of Business Case Studies.

This case study shows how Safeway formulated a strategy that refocused its 'customer offering' to appeal to families, particularly those with young children.

Read the case study online here

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