Home Marketing Customer focus Identifying customers and meeting their needs (PDF)

Identifying customers and meeting their needs (PDF)

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SKU: tt100-pdf-49-175-10 Categories: ,

Description

Identifying customers and meeting their needs in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • understand the importance of a mission statement, and know that Argos’ mission statement focuses on giving customers value for money by providing them with a convenient shopping experience
  • explain why segmentation helps an organisation to identify and meet the needs of customers and understand how frequency of visitors to an Argos store or site is a good way of segmenting customers
  • know what is meant by a growth strategy and give a brief explanation of how Argos is seeking to grow.

Read the case study online here


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