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Identifying customers and meeting their needs (PDF)
Identifying customers and meeting their needs in full in PDF format taken from edition 10 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- understand the importance of a mission statement, and know that Argos’ mission statement focuses on giving customers value for money by providing them with a convenient shopping experience
- explain why segmentation helps an organisation to identify and meet the needs of customers and understand how frequency of visitors to an Argos store or site is a good way of segmenting customers
- know what is meant by a growth strategy and give a brief explanation of how Argos is seeking to grow.
Read the case study online here
Identifying customers and meeting their needs in full in PDF format taken from edition 10 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- understand the importance of a mission statement, and know that Argos’ mission statement focuses on giving customers value for money by providing them with a convenient shopping experience
- explain why segmentation helps an organisation to identify and meet the needs of customers and understand how frequency of visitors to an Argos store or site is a good way of segmenting customers
- know what is meant by a growth strategy and give a brief explanation of how Argos is seeking to grow.
Read the case study online here
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