Home External environment External influences Responding to a changing marketing environment (PDF)

Responding to a changing marketing environment (PDF)

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SKU: tt100-pdf-69-181-10 Categories: ,

Description

Responding to a changing marketing environment in full in PDF format taken from edition 10 of Business Case Studies.

As a result of Carefully reading the Case Study, students should be able to:

  • know that Castrol’s heritage is based on a combination of technical excellence in the development and production of oils and a focus on meeting the needs of customers
  • understand key elements of the dynamic marketing environment in which Castrol operates, and that Castrol has responded to this environment by providing technically superior products
  • know that Castrol’s oils and lubricants are designed to meet the need of a variety of market segments.

Read the case study online here


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