Responding to a changing marketing environment in full in PDF format taken from edition 10 of Business Case Studies.
As a result of Carefully reading the Case Study, students should be able to:
- know that Castrol’s heritage is based on a combination of technical excellence in the development and production of oils and a focus on meeting the needs of customers
- understand key elements of the dynamic marketing environment in which Castrol operates, and that Castrol has responded to this environment by providing technically superior products
- know that Castrol’s oils and lubricants are designed to meet the need of a variety of market segments.
Read the case study online here