Home External environment External influences Responding to a changing external business environment (PDF)

Responding to a changing external business environment (PDF)

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Responding to a changing external business environment in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • appreciate the complexity of a typical organisation’s business environment
  • understand the importance of using marketing activities to match the competitive position of an organisation with the environment it serves
  • understand the various elements of a SLEPT analysis.

Read the case study online here


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