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Home Marketing Marketing mix Sponsorship and the marketing mix (MP3)

Sponsorship and the marketing mix (MP3)

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SKU: tt100-MP3-41-520-9 Categories: , ,

Description

Sponsorship and the marketing mix in full in audio MP3 format taken from edition 9 of Business Case Studies.

(podcast) This case study looks at Vodafone's marketing mix and how it uses David Beckham to promote the brand.

Read the case study this MP3 podcast relates to here

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