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Home Marketing Customer Focus Meeting customer needs for competitive advantage (MP3)
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Case Study Audio MP3

Meeting customer needs for competitive advantage (MP3)

Meeting customer needs for competitive advantage in full in audio MP3 format taken from edition 9 of Business Case Studies.

(podcast) As a result of carefully reading the Case Study, students should be able to:

  • define the term competitive advantage
  • understand the importance of differentiation as a competitive strategy
  • distinguish between private and public sector customers.

Read the case study this MP3 podcast relates to here

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Meeting customer needs for competitive advantage in full in audio MP3 format taken from edition 9 of Business Case Studies.

(podcast) As a result of carefully reading the Case Study, students should be able to:

  • define the term competitive advantage
  • understand the importance of differentiation as a competitive strategy
  • distinguish between private and public sector customers.

Read the case study this MP3 podcast relates to here

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