Home Marketing Promotion Targeting sponsorship within a specialist market niche (PDF)

Targeting sponsorship within a specialist market niche (PDF)

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Targeting sponsorship within a specialist market niche in full in PDF format taken from edition 6 of Business Case Studies.

This case study focuses upon the way in which Independent Insurance has used sponsorship to create a key partnership with The Grosvenor House Art & Antiques Fair to enhance the Company’s reputation as an insurer of high value homes and their contents.

Read the case study online here


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