The importance of quality in creating competitive advantage in full in audio MP3 format taken from edition 10 of Business Case Studies.
(podcast) As a result of carefully reading the Case Study, students should be able to:
- know that quality relates to how well a product does what it is intended to do
- explain how the ability to provide quality consistently gives some companies competitive advantage
- demonstrate the importance of offering customers high quality service.
Read the case study this MP3 podcast relates to here