Home Marketing Marketing planning Responding to an Emerging Market (PDF)

Responding to an Emerging Market (PDF)


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Responding to an Emerging Market in full in PDF format taken from edition 7 of Business Case Studies.

This case study looks at how the Portakabin operations exhibit the kind of good practice that the Construction Task Force wants to see the whole industry adopt. In particular, it demonstrates how Portakabin is ‘ahead of the game’ by being customer-led and responsive to the changing business environment.

Read the case study online here

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