Home Marketing Marketing strategies The rebirth of Skoda (PDF)

The rebirth of Skoda (PDF)

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SKU: tt100-pdf-131-740-2 Categories: ,

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The rebirth of Skoda in full in PDF format taken from edition 2 of Business Case Studies.

This case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product development and effective marketing.

Read the case study online here

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