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Home Marketing Branding Building brand equity (PDF)

Building brand equity (PDF)

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SKU: tt100-pdf-131-693-3 Categories: ,

Description

Building brand equity in full in PDF format taken from edition 3 of Business Case Studies.

This case study focuses on the turn-around in the fortunes of a well-known motor manufacturer - Skoda. It examines how Skoda has increased its brand equity through changing its image.

Read the case study online here

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