Home Marketing Marketing strategies The repositioning of Hobnobs (PDF)

The repositioning of Hobnobs (PDF)

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The repositioning of Hobnobs in full in PDF format taken from edition 4 of Business Case Studies.

This case study examines the way in which McVitie's has recently repositioned Hobnobs to target them at a younger audience of 18-34 year olds, as well as maintaining its established audience of consumers who like to treat themselves to high quality biscuits.

Read the case study online here


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