Home Marketing Marketing strategies Developing products and services to meet market demand (PDF)

Developing products and services to meet market demand (PDF)

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Developing products and services to meet market demand in full in PDF format taken from edition 8 of Business Case Studies.

This case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry.

Read the case study online here


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