Operations illustration Operations theory

Aiding and controlling business activity

Organisations are structured in such a way as to aid and control business activity. Typically business activity is organised around a systems approach in which inputs are converted into desirable outputs through business activity. The structure of the organisation is therefore organised to manage these activities to create the best possible results.

In modern production industries like the car industry, companies have developed structures whereby cells of workers combine in quality circles to take responsibility for the continuous improvement of production activities. This leads to the minimisation of waste and the maximisation of high quality outputs of motor vehicles. This is often referred to as the 'kaizen' approach taken from the Japanese word for 'change for the better' or 'improvement'.

Customer focused

In modern service industries such as air travel, companies have organised their sets of processes including booking flights, passenger treatment in terminals and on flight activities so as to focus on delighting consumers by providing a market focused experience. In public sector industries the same picture emerges. For example, the Inland Revenue has recently been organised to take on a customer focused approach based on new team working and customer service management approaches.


Top down hierarchies

Many modern organisations have been restructured to develop customer focused teams as opposed to top down hierarchies, which are fast becoming a way of organising of the past. However, top down hierarchies do have their place, especially when decisions have to be made quickly, for instance in times of recession or intense competition, so should not be looked upon as inherently bad.


Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

The use of the marketing mix in product launch
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Learn how NIVEA applied operations theory to thrive in the manufacturing industry by downloading our premium case study.

Innovation in infant nutrition
Cow & Gate logo

Discover how Cow & Gate applied operations theory to prosper in the food & drink industry by downloading our premium case study.

Meeting customers' needs in growth markets - online gaming
BT logo

Find out how BT applied operations theory to thrive in the telecommunications industry by downloading our premium case study.

Meeting customers' needs
Travis Perkins logo

Find out how Travis Perkins applied operations theory to thrive in the construction industry by downloading our premium case study.

Planning effective marketing strategies for a target audience
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Find out how adidas used operations theory to thrive in the sportswear industry by downloading our premium case study.