Operations illustration Operations theory

Methods of production

Two major processes should come together in the preparation of a product or service for market:

1. Market research to find out what people want to buy, and how they want it

2. Product design and development to look at different ways of producing a good or service.

There are several different methods of producing goods and services.

Job production

Involves the production of single, individual items. For example, a boat-builder might get an order to produce a one-off yacht, or a hairdresser may be asked to create a style for one person for a special occasion.

Firms might specialise in producing one-off jobs such as customised motor bikes.

Batch production

Means the production of batches of similar products. For example, a baker might produce batches of jam doughnuts, cream buns, eccles cakes and so on.

Flow production

Involves passing sub-assemblies/parts from one stage of production to another in a regular flow. Each stage adds to the products. For example a modern bottling plant used by Coca-Cola or Cadbury Schweppes would use this approach.

Mass production

nvolves the production of products on a large scale. This sometimes involves flow production, but there may be only one stage in the production process.

Of mass produced products using continuous flow techniques include:

  • bottling plant e.g. Coca-Cola
  • car manufacturing e.g. Audi
  • printing e.g. Polestar
  • construction e.g. Portakabin.

Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

The use of the marketing mix in product launch
NIVEA  logo

Learn how NIVEA employed operations theory to succeed in the manufacturing industry by downloading our premium case study.

Planning effective marketing strategies for a target audience
adidas logo

Learn how adidas used operations theory to succeed in the sportswear industry by downloading our premium case study.

Using sponsorship to increase brand awareness
Infiniti logo

Find out how Infiniti applied operations theory to prosper in the automotive industry by downloading our premium case study.

Using the marketing mix to drive change
Parcelforce Worldwide logo

Learn how Parcelforce Worldwide used operations theory to succeed in the logistics industry by downloading our premium case study.

Positioning the brand
Chap Stick logo

Find out how Chap Stick applied operations theory to thrive in the healthcare industry by downloading our premium case study.