Operations illustration Operations theory

Methods of production

Two major processes should come together in the preparation of a product or service for market:

1. Market research to find out what people want to buy, and how they want it

2. Product design and development to look at different ways of producing a good or service.

There are several different methods of producing goods and services.

Job production

Involves the production of single, individual items. For example, a boat-builder might get an order to produce a one-off yacht, or a hairdresser may be asked to create a style for one person for a special occasion.

Firms might specialise in producing one-off jobs such as customised motor bikes.

Batch production

Means the production of batches of similar products. For example, a baker might produce batches of jam doughnuts, cream buns, eccles cakes and so on.

Flow production

Involves passing sub-assemblies/parts from one stage of production to another in a regular flow. Each stage adds to the products. For example a modern bottling plant used by Coca-Cola or Cadbury Schweppes would use this approach.

Mass production

nvolves the production of products on a large scale. This sometimes involves flow production, but there may be only one stage in the production process.

Of mass produced products using continuous flow techniques include:

  • bottling plant e.g. Coca-Cola
  • car manufacturing e.g. Audi
  • printing e.g. Polestar
  • construction e.g. Portakabin.

Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

The marketing mix in the food industry
McCain Foods logo

Learn how McCain Foods employed operations theory to thrive in the food & drink industry by downloading our premium case study.

Entering a new market with a new product
Experian logo

Learn how Experian employed operations theory to succeed in the financial services industry by downloading our premium case study.

Using sports marketing to engage with consumers
Kia Motors logo

Learn how Kia Motors used operations theory to prosper in the automotive industry by downloading our premium case study.

Using the marketing mix in the fashion industry
Ben Sherman logo

Learn how Ben Sherman employed operations theory to succeed in the fashion industry by downloading our premium case study.

Using sponsorship to increase brand awareness
Infiniti logo

Find out how Infiniti applied operations theory to thrive in the automotive industry by downloading our premium case study.