Operations illustration Operations theory

Production and quality

The term 'quality' in a business sense means 'fitness for purpose'. A supplier supplies a quality product when it exactly meets the requirements of the end customer.

When an airline provides a first class premium service to customers who are delighted with the service, then they have provided a quality service. Alternatively when a low cost, no frills airline provides a bargain basement flight to a passenger and the passenger is satisfied with the service - then this would also be considered a 'quality' service. You can see therefore that quality can be achieved at all levels of the price spectrum for products and services.

What businesses are interested in is achieving total quality systems. What this means is that they concentrate on quality at every stage in the production process. Everyone that works for a firm deals with internal customers, many also deal with external customers. Take for example, the case of a product that goes through 3 processes before being sold to the end (external consumer):

Teams of workers are involved in carrying out the 3 processes. Each team should be responsible for guaranteeing the quality for their process. In this way there should be no defects or waste from the process - enabling total quality management.

Many companies today operate a system of continuous improvement whereby teams and individuals are constantly seeking to identify small step improvements in production methods so as to make quality improvements to create even more satisfied internal and external consumers.

Today total quality management is more important than end of production line quality checking, to ensure the highest level of customer satisfaction and wherever possible 'zero defects'.

Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

Planning effective marketing strategies for a target audience
adidas logo

Learn how adidas used operations theory to prosper in the sportswear industry by downloading our premium case study.

Using sports marketing to engage with consumers
Kia Motors logo

Learn how Kia Motors applied operations theory to succeed in the automotive industry by downloading our premium case study.

Live, breathe and wear passion
Diesel logo

Learn how Diesel employed operations theory to thrive in the fashion industry by downloading our premium case study.

The use of social media in promotion
National Trust logo

Learn how National Trust applied operations theory to succeed in the non-profit industry by downloading our premium case study.

Positioning the brand
Chap Stick logo

Find out how Chap Stick employed operations theory to succeed in the healthcare industry by downloading our premium case study.

Related Theory