Operations illustration Operations theory

The use of IT

Information Technology (IT) refers to techniques used in business for transmitting, storing, manipulating and retrieving all kinds of data, including speech, text, movie, graphics and reports of events such as equipment malfunction, intrusion etc. Typically, Information Technology relates to the hardware and software that businesses use to manage and operate a range of business processes. Most businesses network their computers so that information can be shared.

Examples of the use of IT in business include:

  • Storing information about products such as stock control using sophisticated databases.
  • Making business calculations such as costing and profit calculations using spreadsheets.
  • Providing advertising and promotional literature using computer graphics packages.
  • Processing information, writing letters, and other documents using word processing packages.
  • Internal communication using fax, e-mail and other methods of communication including telephone linking.
  • Using presentation software such as Power Point to make colourful presentations.
  • Creating websites as a promotional and informational tool for an organisation.

Time saving

IT applications are everywhere in the modern business and their great advantage is the way that they can lower costs. One way that costs can be lowered is in time saving. For example, time is saved in the retrieval of information from a database or website. Rapid searches can be carried out by simply cueing in a key word such as the name of a customer or a component.

Another way that time can be saved is in the rapid duplication of information. For example, an e-mail can be sent to all of the relevant members of an organisation simply by creating a pre-prepared mailing list for all communications of a certain type.

Material can be rapidly edited and altered using modern desktop computers.

Information Technology enables the global communication of information, as well as the global retrieval of information from databases and websites regardless of geographical distance.

Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

Innovation in infant nutrition
Cow & Gate logo

Learn how Cow & Gate applied operations theory to succeed in the food & drink industry by downloading our premium case study.

The marketing mix in the food industry
McCain Foods logo

Discover how McCain Foods applied operations theory to thrive in the food & drink industry by downloading our premium case study.

Re-focussing a company's culture and marketing mix
Argos logo

Find out how Argos applied operations theory to succeed in the retail industry by downloading our premium case study.

The use of the marketing mix in product launch
NIVEA  logo

Discover how NIVEA employed operations theory to thrive in the manufacturing industry by downloading our premium case study.

Sponsorship as part of the marketing mix
Ford logo

Find out how Ford used operations theory to prosper in the automotive industry by downloading our premium case study.

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