Developing clear strategies to fulfil objectives within cultural aims and values
An Enterprise Rent-A-Car case study

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Page 2: Vision and values

Enterprise has combined its vision, aims and values to improve its customer service and market competitiveness across a range of markets. An organisation’s vision describes where the business wants to be. It should be ambitious, relevant, simple to communicate and capable of motivating employees.

Values express an organisation’s core beliefs and motivations. They are a fundamental part of its culture and should underpin all decision making. Values relate to how staff and customers are treated and other ethical considerations.

Vision and values can best be seen in the setting of the mission model. This consists of four key elements that should be clearly linked in order to reinforce each other and inspire the workforce: Purpose, Values, Standards & Behaviours and Strategy. This mission model is summarised below:

Enterprise Rent A Car 19 Diagram 1








Enterprise’s values and the standards of behaviour expected of its employees are extensive and give it a unique edge over its rivals. The main ones are outlined below:

  • Acting with honesty, integrity and fairness at all times
  • Providing employees with a work environment where they feel safe, respected, informed and given opportunities for development and promotion within the business
  • Operating sustainably, minimising the impact on the environment by reducing its carbon footprint and waste generation through alternatively fuelled vehicles where viable and designing facilities with sustainable features
  • Contributing to its local communities through charitable donations and employee volunteer efforts

Enterprise managers and staff live out these values, which enhances both customer and staff satisfaction. This is clearly evident in this statement from Enterprise Holdings, CEO, Pam Nicholson:

Enterprise Rent-A-Car | Developing clear strategies to fulfil objectives within cultural aims and values