Page 6: Conclusion
Freeserve’s revenue depends on the size of its registered user base, user traffic levels, advertising and e-commerce activity on its sites. To sustain its position in the Internet market, Freeserve has recognised the need to gather and respond to user feedback, continue to develop UK focussed content and services and maintain its low cost.
As the UK Internet market grows, Freeserve must be ready not only to live in UK homes, but also live with its competition. Freeserve’s vision is to harness the power of the Internet for the whole community, giving people the tools and services that enable them to enrich their lives.