Objectives and dynamic strategies in an expanding market

In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd 1999, after less than a year of trading, Freeserve became the first Internet brand in the UK to be floated on the London Stock Exchange. Since then the market has been flooded with competitors, but Freeserve has been able to maintain its strong position through the adoption of dynamic strategies to fulfil ambitious objectives. The development of the Internet is a…