Everything you think you know about marketing your small business has changed in the last couple of years more than it had in the last 20 years. Nowadays, everything and everyone is online. Your potential customers. Your partners. Your vendors. Your competitors. Your products and services. Even you and your business.
In 2021, SEO is the main arena for all marketing because consumers are connected to the web all the time. If you wonder how to attract and turn these online consumers into loyal and paying customers, we invite you to keep reading because we have pulled together a list of the 5 powerful ways to market your small business guided by One Base Media.
1. SEO
SEO stands for search engine optimization. 9 out of 10 online experiences begin with major search engines like Google, Bing, and Yahoo, making them imperative if you want to generate more website traffic, leads, sales, and increase revenue. Google reads over two hundred signals to determine which websites deserve to show up on the first page of the search results.
SEO brings higher rankings for terms on search engines, resulting in the most qualified website traffic, leads, and web sales.
Without SEO, you barely stand a chance of reaching the mass market and thriving in what you do.
The best example of this by One Base Media is, BDS Drainage whose target keyword was “blocked drains London” and they achieved be ranked in the top 5 results of Google with thier SEO strategies.
2. Social Media Marketing
Did you know that the average social media user spends more than 3 hours daily browsing their favourite platforms, which makes social media marketing one of the most effective advertising strategies that bring more leads and let you engage with your followers and community?
3. Pay per Click Ads
PPC services are a digital marketing strategy that helps SMEs to position their business at the top of major SERPs (Search Engine Result Pages), giving your company visibility and a chance to grow.
PPC advertising relies on bidding strategies for highly valuable keywords and monitoring ROI rates for each and every keyword.
The best example of this is “window openers” as they got many leads from the PPC campaign and also improved the organic rankings.
4. Content marketing
The content of your website is crucial. Perhaps it is the single most important thing because it is the foundation of your SEO and the reason why people are even visiting your website. You need to have a good website, blog to promote your content. You can get various web design packages from various local companies and complete a digital marketing package to get your site ranked on Google.
Wringing punchy headlines, using high performing targeted keywords, adding structure and imagery, and so on are just some parts of quality content marketing.
5. E-mail Marketing
E-mail marketing is a cost-effective way to expand your business. Did you know that email marketing generates over 30 pounds for every single pound spent?
As a matter of fact, e-mail marketing helps you stay top of mind with your clients by sending valuable e-mail newsletters every month.
The Wrap Up
The online marketing industry is growing at an unbelievable rate. According to data, businesses all over the world are spending billions of pounds on digital advertising because it is the only proven way to acquire more new clients and turn them into loyal customers.
With that being said, digital marketing and SEO are a must if you have a small business and want to attract more clients in today’s highly competitive marketplace.