Changing the views of business
An Arlington case study

Page 1: Introduction

Businesses both shape and respond to changes in the competitive environment. In the early 1980s, the impact of information technology was changing the nature of commercial life. At the same time, major improvements were being made to the UK’s transport infrastructure and people began to place a greater emphasis on maximising efficiency through high quality working environments. Arlington...
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Page 2: Supply chain economics

A supply chain exists for all goods and services. For some services, the supply chain may be complex and have many different stages, so that goods and services have to be sourced from many different suppliers. Arlington Securities has become a full service provider and this has simplified the supply chain for Arlington’s customers, i.e. customers contact Arlington, instead of having to...
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Page 3: Developing strategies

Strategy is concerned with the direction an organisation wishes to take in the long-term and the types of action that the organisation should be taking to achieve its more specific objectives. Arlington’s stated corporate objective is to: ‘Build on our reputation for quality by combining our areas of expertise to develop and deliver a unique range of property solutions to our...
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Page 4: SWOT analysis

Arlington’s strengths Arlington Securities' main strengths lie in the quality of its product, its brand leadership and its experience in business park development. Arlington Securities has maintained its competitive advantage by adopting a differentiation strategy. Differentiation is not simply concerned with giving a product differing attributes to that of competitors, but in providing...
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Page 5: Responding to change

Arlington Securities is building on its strengths, by using its brand leadership and experience to expand its services. As part of its commitment to focus on its customers, Arlington has rebranded the company and its parks to reflect a softer and more direct image.To achieve its aims, Arlington has rationalised its organisation into five distinct operating divisions. This has given the...
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Page 6: Conclusion

Arlington has implemented a strategy that will build on its strengths, minimise its weaknesses, allow it to seize opportunities and minimise its threats. The moves for Arlington to expand its role from being solely a developer/trader to a full service provider has arisen from the belief that it could offer its customers more than the property market may lead them to expect. Arlington has created a...
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Related: Hewden
Case studies in Business Case Studies