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Growing a brand through portfolio management (PDF) |
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The making of a box (PDF) |
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Supporting new business start-ups (MP3) |
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Feeding and fuelling the world through technology (MP3) |
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Engaging with stakeholders (MP3) |
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Using market research to relaunch a brand (MP3) |
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Creating world class quality standards (MP3) |
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The marketing mix in the food industry (PDF) |
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UNISON and unions' wider role (PDF) |
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Using sports marketing to engage with consumers (PDF) |
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Using Six Sigma statistical thinking to improve business processes (PDF) |
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Using the marketing mix in the fashion industry (MP3) |
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Driving change through values and culture (PDF) |
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Market research and consumer protection (PDF) |
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The marketing mix in the food industry (MP3) |
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Developing an effective organisational structure (MP3) |
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Competitive advantage through diversity (MP3) |
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Socially responsible investment (PDF) |
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The advantages of centralisation (MP3) |
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Using promotional strategies to connect with stakeholders (PDF) |
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The importance of excellent customer service (PDF) |
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Creating a global business (PDF) |
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Entrepreneurship in engineering (MP3) |
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The Environment Collection Business Case Studies eBook |
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Building a brand in order to sustain its life cycle (PDF) |
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Vision, values and their influence on business strategy (PDF) |
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How roles and functions contribute to organisational performance (MP3) |
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How training and development supports business growth (PDF) |
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Developing responsiveness through organisational structure (MP3) |
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De-regulation (PDF) |
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Using technology to improve economies (MP3) |
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The importance of building a strong brand image (PDF) |
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Embracing and pursuing change (MP3) |
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Private Finance Initiatives (PDF) |
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Continuous improvement as a business strategy (MP3) |
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Cause Marketing - Vodafone's partnership with The National Autistic Society (PDF) |
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Using customer service to position a business (MP3) |
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Developing people through training (MP3) |
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The Freeserve solution (PDF) |
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