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Home Marketing Product launch Growing a brand through portfolio management (PDF)

Growing a brand through portfolio management (PDF)

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SKU: tt100-pdf-29-628-4 Categories: ,

Description

Growing a brand through portfolio management in full in PDF format taken from edition 4 of Business Case Studies.

This case study examines how Pedigree Masterfoods relaunched the Dolmio brand to regain the initiative in the competitive market in which it operates.

Read the case study online here

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