Home Marketing Branding The importance of building a strong brand image (PDF)

The importance of building a strong brand image (PDF)

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The importance of building a strong brand image in full in PDF format taken from edition 7 of Business Case Studies.

This case study shows how Corus has set about building a consistent, respected brand identity that can be quickly recognised, with a view to giving the company a worldwide competitive advantage.

Read the case study online here


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