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Long term maintenance of a classic brand name (PDF) £5.99
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Case Study Audio MP3 Effective strategies for long-term growth (MP3) £6.99
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Converting to a PLC (PDF) £5.99
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Case Study Audio MP3 Taking a long-term view - developing fuels for the future (MP3) £6.99
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Case Study Audio MP3 Managing the supply chain to meet customer needs (MP3) £6.99
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Case Study Audio MP3 Building a brand in order to sustain its life cycle (MP3) £6.99
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Case Study Audio MP3 Embracing and pursuing change (MP3) £6.99
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Case Study Audio MP3 Continuous improvement as a business strategy (MP3) £6.99
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Case Study Audio MP3 The importance of quality in creating competitive advantage (MP3) £6.99
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Using the marketing mix in the fashion industry (PDF) £5.99
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Case Study Audio MP3 Segmentation (MP3) £6.99
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Leading a revolution in banking (PDF) £5.99
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How a brand promise drives change in a multinational organisation (PDF) £5.99
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Subtotal £98.85
Total £98.85
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