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Home Marketing Marketing mix Using the marketing mix in the fashion industry (PDF)

Using the marketing mix in the fashion industry (PDF)

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SKU: tt100-pdf-135-327-13 Categories: ,

Description

Using the marketing mix in the fashion industry in full in PDF format taken from edition 13 of Business Case Studies.

This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence.

Read the case study online here

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