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Home Companies Philips How a brand promise drives change in a multinational organisation (PDF)
How a brand promise drives change in a multinational organisation (PDF)

How a brand promise drives change in a multinational organisation (PDF)

£5.99

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How a brand promise drives change in a multinational organisation in full in PDF format taken from edition 11 of Business Case Studies.

This case study helps students understand how companies re-position themselves to consumers through communication and product development/enhancement.

Read the case study online here

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