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Case Study Audio MP3 UNISON and unions' wider role (MP3) £6.99
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Reinventing the organisation - Heinz Europe (PDF) £5.99
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Launching a new cinema (PDF) £5.99
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Case Study Audio MP3 Adding value through asset optimisation (MP3) £6.99
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Case Study Audio MP3 Sustainable business at Corus (MP3) £6.99
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Case Study Audio MP3 Developing people through decision-making (MP3) £6.99
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Building on a brand (PDF) £5.99
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The Marketing Collection Business Case Studies eBook £79.99
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Case Study Audio MP3 Using innovation to create competitive advantage (MP3) £6.99
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The use of the marketing mix in product launch (PDF) £5.99
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Case Study Audio MP3 Protecting the marketing mix through intellectual property rights (MP3) £6.99
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Case Study Audio MP3 Supporting new business start-ups (MP3) £6.99
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Case Study Audio MP3 Product development through continuous improvement (MP3) £6.99
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Responding to an Emerging Market (PDF) £5.99
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Building brand equity (PDF) £5.99
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Case Study Audio MP3 New products from market research (MP3) £6.99
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Developing long-term customer relationships (PDF) £5.99
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Hula Hoops - emphasising the core values of the brand (PDF) £5.99
£11.98 ×
Case Study Audio MP3 Adding value through health and safety (MP3) £6.99
£6.99 ×

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Subtotal £228.76
Total £228.76
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