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Home Marketing Branding Building on a brand (PDF)

Building on a brand (PDF)


SKU: tt100-pdf-24-23-8 Categories: ,


Building on a brand in full in PDF format taken from edition 8 of Business Case Studies.

This case study considers the importance of branding and the value of an established brand name when a company such as HMV is looking to expand and to adapt its business in response to changing market conditions.

Read the case study online here

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