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Long term maintenance of a classic brand name (PDF) |
£5.99 |
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£5.99 |
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Effective strategies for long-term growth (MP3) |
£6.99 |
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£13.98 |
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Converting to a PLC (PDF) |
£5.99 |
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£5.99 |
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Taking a long-term view - developing fuels for the future (MP3) |
£6.99 |
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£6.99 |
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Managing the supply chain to meet customer needs (MP3) |
£6.99 |
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£6.99 |
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Building a brand in order to sustain its life cycle (MP3) |
£6.99 |
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£6.99 |
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Embracing and pursuing change (MP3) |
£6.99 |
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£6.99 |
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Continuous improvement as a business strategy (MP3) |
£6.99 |
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£6.99 |
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The importance of quality in creating competitive advantage (MP3) |
£6.99 |
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£6.99 |
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Using the marketing mix in the fashion industry (PDF) |
£5.99 |
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£5.99 |
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Segmentation (MP3) |
£6.99 |
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£6.99 |
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Leading a revolution in banking (PDF) |
£5.99 |
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£11.98 |
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How a brand promise drives change in a multinational organisation (PDF) |
£5.99 |
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£5.99 |
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Using market research to relaunch a brand (MP3) |
£6.99 |
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£6.99 |
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UNISON and unions' wider role (MP3) |
£6.99 |
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£6.99 |
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Organisations and unions (MP3) |
£6.99 |
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£13.98 |
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Providing a customer-centric service (PDF) |
£5.99 |
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£5.99 |
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