Basket

Product Price Quantity Subtotal  
Long term maintenance of a classic brand name (PDF) £5.99
£5.99 ×
Case Study Audio MP3 Effective strategies for long-term growth (MP3) £6.99
£13.98 ×
Converting to a PLC (PDF) £5.99
£5.99 ×
Case Study Audio MP3 Taking a long-term view - developing fuels for the future (MP3) £6.99
£6.99 ×
Case Study Audio MP3 Managing the supply chain to meet customer needs (MP3) £6.99
£6.99 ×
Case Study Audio MP3 Building a brand in order to sustain its life cycle (MP3) £6.99
£6.99 ×
Case Study Audio MP3 Embracing and pursuing change (MP3) £6.99
£6.99 ×
Case Study Audio MP3 Continuous improvement as a business strategy (MP3) £6.99
£6.99 ×
Case Study Audio MP3 The importance of quality in creating competitive advantage (MP3) £6.99
£6.99 ×
Using the marketing mix in the fashion industry (PDF) £5.99
£5.99 ×
Case Study Audio MP3 Segmentation (MP3) £6.99
£6.99 ×
Leading a revolution in banking (PDF) £5.99
£11.98 ×
How a brand promise drives change in a multinational organisation (PDF) £5.99
£5.99 ×
Case Study Audio MP3 Using market research to relaunch a brand (MP3) £6.99
£6.99 ×
Case Study Audio MP3 UNISON and unions' wider role (MP3) £6.99
£6.99 ×
Case Study Audio MP3 Organisations and unions (MP3) £6.99
£13.98 ×
Providing a customer-centric service (PDF) £5.99
£5.99 ×

Basket totals

Subtotal £132.80
Total £132.80
Proceed to checkout
  • — or —