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The rebirth of Skoda (PDF) |
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The importance of excellent customer service (MP3) |
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The effectiveness of an advertising campaign (PDF) |
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Developing ethical business strategies (PDF) |
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How Lloyd's responds to changes in the business environment (PDF) |
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The use of the marketing mix in product launch (PDF) |
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The business benefits of diversity (PDF) |
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The role of stakeholders (PDF) |
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The advantages of centralisation (MP3) |
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Values into vision (MP3) |
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How the role of marketing drives business forwards (MP3) |
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