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Home Companies Johnson & Johnson The effectiveness of an advertising campaign (PDF)
The effectiveness of an advertising campaign (PDF)

The effectiveness of an advertising campaign (PDF)

£5.99

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The effectiveness of an advertising campaign in full in PDF format taken from edition 5 of Business Case Studies.

This case study examines how J&J took an advertising campaign for the product Clean & Clear from the USA and transformed it to produce a positive effect in the UK market.

Read the case study online here

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