Operations illustration Operations theory

Product Development

Product development begins by identifying a target group within the market that a business wants to focus on. Market research will take place in order to understand key characteristics about the target market in order to maximise the products impact. From the research, a design specification can be drawn up in order to generate ideas. These ideas are evaluated, the best are then chosen for further development.

Once developed, the product will be submitted to consumer testing, made up of a small representative group sharing the characteristics of the initial target market. Based on the feedback, further modifications will be made to the product, and it will be tested to see if it can be produced on a large scale. From there, packaging design, final product specification and large scale production can take place ahead of advertising and the finalproduct launch



Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

Entering a new market with a new product
Experian logo

Discover how Experian employed operations theory to thrive in the financial services industry by downloading our premium case study.

Creating the right marketing mix
Motorola logo

Find out how Motorola used operations theory to succeed in the telecommunications industry by downloading our premium case study.

The use of the marketing mix in product launch
NIVEA  logo

Learn how NIVEA employed operations theory to prosper in the manufacturing industry by downloading our premium case study.

Live, breathe and wear passion
Diesel logo

Learn how Diesel applied operations theory to prosper in the fashion industry by downloading our premium case study.

Meeting customers' needs
Travis Perkins logo

Learn how Travis Perkins applied operations theory to thrive in the construction industry by downloading our premium case study.